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Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience
In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive...
| Autores principales: | , , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9599612/ https://www.ncbi.nlm.nih.gov/pubmed/36291279 http://dx.doi.org/10.3390/brainsci12101345 |