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Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping

As a new form of poverty governance, government officials’ livestreaming e-commerce of agricultural and sideline products has been booming since the outbreak of the coronavirus disease (COVID-19) in 2019. However, exploring the determinants of consumer purchase intentions in the context of governmen...

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Detalles Bibliográficos
Autores principales: Guo, Wenshan, Sun, Ninghua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9602743/
https://www.ncbi.nlm.nih.gov/pubmed/36293653
http://dx.doi.org/10.3390/ijerph192013073