The effect of corporate social responsibility on trustful relationship, supportive communication intention, and brand loyalty of ethnic halal restaurants

The purpose of this study is to examine the relationships among CSR activities, brand trust, supportive communication intention, and brand loyalty in a halal restaurant franchise. This study attempts to understand the brand loyalty formation among foreigners visiting a halal ethnic restaurant franch...

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Detalles Bibliográficos
Autores principales: Toshmirzaev, Davron, Ahn, Young-joo, Kiatkawsin, Kiattipoom, Sutherland, Ian, Zielinski, Seweryn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9608516/
https://www.ncbi.nlm.nih.gov/pubmed/36312062
http://dx.doi.org/10.3389/fpsyg.2022.1022835

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9608516/
https://www.ncbi.nlm.nih.gov/pubmed/36312062
http://dx.doi.org/10.3389/fpsyg.2022.1022835

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