The effect of pharmaceutical companies’ marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

BACKGROUND: Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the use of the most cost-effective and safe treatmen...

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Detalles Bibliográficos
Autores principales: Al Thabbah, Dana Hisham, Almahairah, Mohammad Salameh, Naser, Abdallah Y, Alrawashdeh, Hamzeh Mohammad, Araidah, Mosaab
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9610347/
https://www.ncbi.nlm.nih.gov/pubmed/36303214
http://dx.doi.org/10.1186/s12913-022-08664-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9610347/
https://www.ncbi.nlm.nih.gov/pubmed/36303214
http://dx.doi.org/10.1186/s12913-022-08664-1

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