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Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying
As philanthropic sales via live-streaming shopping have played an important role in alleviating the huge backlog of agricultural products during the outbreak of the COVID-19 pandemic, this paper aims to study how online interaction in philanthropic marketing exerts influence on consumer impulse buyi...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9612405/ https://www.ncbi.nlm.nih.gov/pubmed/36312055 http://dx.doi.org/10.3389/fpsyg.2022.1041476 |