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Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying

As philanthropic sales via live-streaming shopping have played an important role in alleviating the huge backlog of agricultural products during the outbreak of the COVID-19 pandemic, this paper aims to study how online interaction in philanthropic marketing exerts influence on consumer impulse buyi...

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Detalles Bibliográficos
Autores principales:	Ye, Yusen, Zhou, Zhili, Duan, Huawei
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9612405/ https://www.ncbi.nlm.nih.gov/pubmed/36312055 http://dx.doi.org/10.3389/fpsyg.2022.1041476

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