Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention

Short-form travel videos are popular, but the process of audience involvement while watching remains unclear. This study explores audience involvement along with expressions of travel intention and introduces the concepts of destination image and psychological distance to construct a structural mode...

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Detalles Bibliográficos
Autores principales: Han, Jiayu, Zhang, Gege, Xu, Shaogui, Law, Rob, Zhang, Mu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9615548/
https://www.ncbi.nlm.nih.gov/pubmed/36312150
http://dx.doi.org/10.3389/fpsyg.2022.1024286

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9615548/
https://www.ncbi.nlm.nih.gov/pubmed/36312150
http://dx.doi.org/10.3389/fpsyg.2022.1024286

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