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Consumer self-concept and digitalization: what does this mean for brands?
This study aims to contribute to the discourse on the impact of digitalization on the consumer self-concept. The objective is to provide a broad understanding of the impact that digitally enabled consumption environments have on the consumer self-concept and to unveil how this relates to brands. The...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9615632/ http://dx.doi.org/10.1007/s43039-022-00059-8 |