Cargando…
Does platform type matter? A semantic analysis of user attitude formation on online platforms
An online platform is a setting where users may express their attitude in text or visual content. The doctrine thinking in consumer psychology is that greater perceived product value (e.g., more product features or lower price) gives more positive consumer attitude. Because of different types of pla...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9619103/ https://www.ncbi.nlm.nih.gov/pubmed/36324787 http://dx.doi.org/10.3389/fpsyg.2022.1005429 |