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Combined effects of cues influencing patients’ purchasing behavior in online health-care communities: qualitative comparative analysis based on cue utilization theory

BACKGROUND: The sudden outbreak of COVID-19 in early 2020 pushed the online health-care communities (OHCs) into the public eye in China. However, OHCs is an emerging service model, which still has many problems such as low patient trust and low patient utilization rate. Patients are the users and re...

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Detalles Bibliográficos
Autores principales: Ren, Dixuan, Ma, Baolong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9620609/
https://www.ncbi.nlm.nih.gov/pubmed/36316697
http://dx.doi.org/10.1186/s12911-022-02023-0