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Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment

Social media is playing a vital role in the promotion of green products by reshaping the millennial green purchasing intention and green consumption behaviors, resulting in progressive growth toward sustainable environment and lower carbon emission. Non-organic consumption among humans has increased...

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Detalles Bibliográficos
Autores principales: Ali, Madad, Ullah, Shakir, Ahmad, Muhammad Salman, Cheok, Mui Yee, Alenezi, Hamood
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9628318/
https://www.ncbi.nlm.nih.gov/pubmed/36322356
http://dx.doi.org/10.1007/s11356-022-23811-1