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Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic

During the recent Covid-19 pandemic SMEs in the hospitality sector had to develop new ways of increasing consumer engagement and maintaining business activity. This study examines the effect of using blogs to counter the detrimental effect of pandemic lockdowns. A survey method was deployed with 449...

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Detalles Bibliográficos
Autores principales: Serman, Zehra Ece, Sims, Julian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9630063/
https://www.ncbi.nlm.nih.gov/pubmed/36345365
http://dx.doi.org/10.1007/s10796-022-10349-3