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Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic
During the recent Covid-19 pandemic SMEs in the hospitality sector had to develop new ways of increasing consumer engagement and maintaining business activity. This study examines the effect of using blogs to counter the detrimental effect of pandemic lockdowns. A survey method was deployed with 449...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9630063/ https://www.ncbi.nlm.nih.gov/pubmed/36345365 http://dx.doi.org/10.1007/s10796-022-10349-3 |