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Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
We propose here that marketing research should increase consideration of the brain health of consumers, and argue that it would help both extend our current knowledge of vulnerable and other marginalised groups, as well as extend generalizability and external validity of marketing research in genera...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9630803/ https://www.ncbi.nlm.nih.gov/pubmed/36345295 http://dx.doi.org/10.1007/s11002-022-09654-3 |