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Browsing or buying: A serial mediation analysis of consumer’s online purchase intentions in times of COVID-19 pandemic
The role of digitization and globalization have changed consumers’ online buying behaviors, specifically in the times of the COVID-19 pandemic crisis. This seriously influences the online retail industry in developing countries that are already struggling to move toward digital trading through e-bus...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9633947/ https://www.ncbi.nlm.nih.gov/pubmed/36337569 http://dx.doi.org/10.3389/fpsyg.2022.1008983 |