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Browsing or buying: A serial mediation analysis of consumer’s online purchase intentions in times of COVID-19 pandemic

The role of digitization and globalization have changed consumers’ online buying behaviors, specifically in the times of the COVID-19 pandemic crisis. This seriously influences the online retail industry in developing countries that are already struggling to move toward digital trading through e-bus...

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Detalles Bibliográficos
Autores principales:	Bhatti, Hina Yaqub, Bint E. Riaz, Madiha, Nauman, Shazia, Ashfaq, Muhammad
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9633947/ https://www.ncbi.nlm.nih.gov/pubmed/36337569 http://dx.doi.org/10.3389/fpsyg.2022.1008983

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