Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

BACKGROUND: Investigations of participant retention in longitudinal health and medical research, document  strategies that work best but overlook social marketing’s capacity to influence participant retention. After applying the social marketing framework: the idea that determining what longitudinal...

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Detalles Bibliográficos
Autores principales: Costello, Leesa, Dare, Julie, Dontje, Manon, Lambert, Claire, Straker, Leon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9636764/
https://www.ncbi.nlm.nih.gov/pubmed/36335312
http://dx.doi.org/10.1186/s12874-022-01778-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9636764/
https://www.ncbi.nlm.nih.gov/pubmed/36335312
http://dx.doi.org/10.1186/s12874-022-01778-4

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