Understanding the effect of social media marketing activity for promoting intention to participate in martial arts

The development of folk martial arts in China has encountered many obstacles and difficulties in promoting the sport. Although there are many martial arts-related groups on WeChat, the largest social media in China, the interaction is not enthusiastic enough and the participation is too low. The mai...

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Detalles Bibliográficos
Autores principales: Xie, Ming-Chuan, Chang, Yao-Chuan, Cai, Chuan-Ming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9638113/
https://www.ncbi.nlm.nih.gov/pubmed/36353085
http://dx.doi.org/10.3389/fpsyg.2022.999153

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9638113/
https://www.ncbi.nlm.nih.gov/pubmed/36353085
http://dx.doi.org/10.3389/fpsyg.2022.999153

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