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Understanding the effect of social media marketing activity for promoting intention to participate in martial arts
The development of folk martial arts in China has encountered many obstacles and difficulties in promoting the sport. Although there are many martial arts-related groups on WeChat, the largest social media in China, the interaction is not enthusiastic enough and the participation is too low. The mai...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9638113/ https://www.ncbi.nlm.nih.gov/pubmed/36353085 http://dx.doi.org/10.3389/fpsyg.2022.999153 |