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Utilizing SEM-RFC to predict factors affecting online shopping cart abandonment during the COVID-19 pandemic

Online shopping has accelerated during to the pandemic and an increase in online shopping cart abandonment (SCA) was also evident. The growth of online shopping is contributed by the rising middle class, high consumer spending, millennials, and a tech-savvy population which is valuable to the growth...

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Detalles Bibliográficos
Autores principales: Ong, Ardvin Kester S., Dejucos, Marjorie Joy R., Rivera, Mary Anne F., Muñoz, John Vincent D.J., Obed, Miguel S., Robas, Kirstien Paola E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9638758/
https://www.ncbi.nlm.nih.gov/pubmed/36353161
http://dx.doi.org/10.1016/j.heliyon.2022.e11293