Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products

The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color on consumers’ preferences through three experiments. Experi...

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Detalles Bibliográficos
Autores principales: Wenting, Feng, Yuelong, Zeng, Xianyun, Shen, Chenling, Liu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9648352/
https://www.ncbi.nlm.nih.gov/pubmed/36389554
http://dx.doi.org/10.3389/fpsyg.2022.959746

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9648352/
https://www.ncbi.nlm.nih.gov/pubmed/36389554
http://dx.doi.org/10.3389/fpsyg.2022.959746

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