Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern

This study explores whether and, if so, how efficiently consumers’ greenwashing (GW) influences green brand equity (GBE) by integrating the mediation role of green brand image (GBI), green satisfaction (GSA), and green trust (GTR) and the moderating role of green concern (GC), using the legitimacy a...

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Detalles Bibliográficos
Autor principal: Ha, Minh-Tri
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9648735/
https://www.ncbi.nlm.nih.gov/pubmed/36355763
http://dx.doi.org/10.1371/journal.pone.0277421

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9648735/
https://www.ncbi.nlm.nih.gov/pubmed/36355763
http://dx.doi.org/10.1371/journal.pone.0277421

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