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What Drives the Influence of Health Science Communication Accounts on TikTok? A Fuzzy-Set Qualitative Comparative Analysis

Medical institutions face a variety of challenges as they seek to enhance their reputation and increase the influence of their social media accounts. Becoming a social media influencer in the health field in today’s complex online environment requires integrated social and technical systems. However...

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Detalles Bibliográficos
Autores principales: Liu, Ran, Yang, Tianan, Deng, Wenhao, Liu, Xiaoyan, Deng, Jianwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9655241/
https://www.ncbi.nlm.nih.gov/pubmed/36360695
http://dx.doi.org/10.3390/ijerph192113815