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The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay

As marketing tools, nutrition claims (NCs) and health claims (HCs) can be used to convey the nutritional properties and health benefits of food to consumers, but their respective effects on consumers’ perceptions of healthier meat products are inconsistent in the literature. Using a physical prototy...

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Detalles Bibliográficos
Autores principales: Hong, Xinyi, Li, Chenguang, Wang, Liming, Gao, Zhifeng, Wang, Mansi, Zhang, Haikuan, Monahan, Frank J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656082/
https://www.ncbi.nlm.nih.gov/pubmed/36360073
http://dx.doi.org/10.3390/foods11213460