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The Effects of Nutrition and Health Claim Information on Consumers’ Sensory Preferences and Willingness to Pay
As marketing tools, nutrition claims (NCs) and health claims (HCs) can be used to convey the nutritional properties and health benefits of food to consumers, but their respective effects on consumers’ perceptions of healthier meat products are inconsistent in the literature. Using a physical prototy...
Autores principales: | Hong, Xinyi, Li, Chenguang, Wang, Liming, Gao, Zhifeng, Wang, Mansi, Zhang, Haikuan, Monahan, Frank J. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656082/ https://www.ncbi.nlm.nih.gov/pubmed/36360073 http://dx.doi.org/10.3390/foods11213460 |
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