Increasing the Sales of Suboptimal Foods with Sustainability and Authenticity Marketing Strategies

To reduce food waste, it is essential to motivate consumers to purchase and consume products that deviate from optimality on the basis of only cosmetic specifications (also called suboptimal products). Previous research has shown it to be challenging to motivate consumers to buy such suboptimal prod...

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Detalles Bibliográficos
Autores principales: De Hooge, Ilona E., van Giesen, Roxanne I., Leijsten, Koen A. H., van Herwaarden, Charlene S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656330/
https://www.ncbi.nlm.nih.gov/pubmed/36360033
http://dx.doi.org/10.3390/foods11213420

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656330/
https://www.ncbi.nlm.nih.gov/pubmed/36360033
http://dx.doi.org/10.3390/foods11213420

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