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Increasing the Sales of Suboptimal Foods with Sustainability and Authenticity Marketing Strategies
To reduce food waste, it is essential to motivate consumers to purchase and consume products that deviate from optimality on the basis of only cosmetic specifications (also called suboptimal products). Previous research has shown it to be challenging to motivate consumers to buy such suboptimal prod...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656330/ https://www.ncbi.nlm.nih.gov/pubmed/36360033 http://dx.doi.org/10.3390/foods11213420 |