Application of McGuire’s Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States

Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire’s Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the...

Descripción completa

Detalles Bibliográficos
Autores principales: Arnold, Jeanie, Bailey, Caitlin P., Evans, W. Douglas, Napolitano, Melissa A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656376/
https://www.ncbi.nlm.nih.gov/pubmed/36361162
http://dx.doi.org/10.3390/ijerph192114275

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656376/
https://www.ncbi.nlm.nih.gov/pubmed/36361162
http://dx.doi.org/10.3390/ijerph192114275

Ejemplares similares