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Application of McGuire’s Model to Weight Management Messages: Measuring Persuasion of Facebook Posts in the Healthy Body, Healthy U Trial for Young Adults Attending University in the United States
Digital communication is a common intervention channel for weight loss, yet little is known about the types of messages that are most effective. Using McGuire’s Model of Communication and Persuasion as a framework, this study investigates the persuasiveness of Facebook messages posted as part of the...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9656376/ https://www.ncbi.nlm.nih.gov/pubmed/36361162 http://dx.doi.org/10.3390/ijerph192114275 |