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Price estimation for Amazon Prime video in India

There has been considerable changes in consumer sentiments toward over-the-top media services during COVID-19 Pandemic and after that. Following the changes in the consumer sentiments, marketers have repositioned there offerings aligning with the consumer willingness to pay. Accordingly, knowledge a...

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Detalles Bibliográficos
Autor principal: Sar, Ashok Kumar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9660146/
http://dx.doi.org/10.1057/s41272-022-00411-9