Forecasting Unplanned Purchase Behavior under Buy-One Get-One-Free Promotions Using Functional Near-Infrared Spectroscopy

It is very important for consumers to recognize their wrong shopping habits such as unplanned purchase behavior (UPB). The traditional methods used for measuring the UPB in qualitative and quantitative studies have some drawbacks because of human perception and memory. We proposed a UPB identificati...

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Detalles Bibliográficos
Autores principales: Bak, SuJin, Yeu, Minsun, Jeong, Jichai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9663223/
https://www.ncbi.nlm.nih.gov/pubmed/36387766
http://dx.doi.org/10.1155/2022/1034983

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9663223/
https://www.ncbi.nlm.nih.gov/pubmed/36387766
http://dx.doi.org/10.1155/2022/1034983

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