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Forecasting Unplanned Purchase Behavior under Buy-One Get-One-Free Promotions Using Functional Near-Infrared Spectroscopy
It is very important for consumers to recognize their wrong shopping habits such as unplanned purchase behavior (UPB). The traditional methods used for measuring the UPB in qualitative and quantitative studies have some drawbacks because of human perception and memory. We proposed a UPB identificati...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Hindawi
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9663223/ https://www.ncbi.nlm.nih.gov/pubmed/36387766 http://dx.doi.org/10.1155/2022/1034983 |