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Do backers prefer crowdfunding or pre-order? An empirical study
To advertise or estimate demand, many pre-order items appear on crowdfunding platforms. Few studies have explored backers’ preferences between crowdfunding projects and pre-order items. To analyze backers’ preferences, 1,800 technology and innovation campaigns were collected from the Indiegogo crowd...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9664194/ https://www.ncbi.nlm.nih.gov/pubmed/36389465 http://dx.doi.org/10.3389/fpsyg.2022.984775 |