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Do backers prefer crowdfunding or pre-order? An empirical study

To advertise or estimate demand, many pre-order items appear on crowdfunding platforms. Few studies have explored backers’ preferences between crowdfunding projects and pre-order items. To analyze backers’ preferences, 1,800 technology and innovation campaigns were collected from the Indiegogo crowd...

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Detalles Bibliográficos
Autores principales: Zhou, Yuan, Cui, Jie, Wang, Nianxin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9664194/
https://www.ncbi.nlm.nih.gov/pubmed/36389465
http://dx.doi.org/10.3389/fpsyg.2022.984775

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