Corporate social responsibility in times of need: Community support during the COVID-19 pandemics

Since the outbreak of COVID-19, the hotel sector has engaged in various corporate social responsibility (CSR) initiatives to show solidarity with local communities. Our research examines the impact of such initiatives on tourists' intentions to spread positive word-of-mouth (WOM) and their inte...

Descripción completa

Detalles Bibliográficos
Autores principales: Chen, Zhifeng, Hang, Haiming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9666270/
https://www.ncbi.nlm.nih.gov/pubmed/36405352
http://dx.doi.org/10.1016/j.tourman.2021.104364

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9666270/
https://www.ncbi.nlm.nih.gov/pubmed/36405352
http://dx.doi.org/10.1016/j.tourman.2021.104364

Ejemplares similares