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Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
Following the outbreak of COVID-19, farmer-assisted live streaming has become a hot topic in China. In this manuscript, we explore the ways in which broadcaster and platform characteristics jointly influence consumers’ purchase intention. To examine our hypotheses, we distributed questionnaires to 2...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9669602/ https://www.ncbi.nlm.nih.gov/pubmed/36405130 http://dx.doi.org/10.3389/fpsyg.2022.1019050 |