How does serif vs sans serif typeface impact the usability of e-commerce websites?

This study tries to find evidence that points towards the best typeface to use in e-commerce websites to maximize usability, trust, loyalty, appearance and overall user satisfaction. We tested the difference between serif and sans serif inside the same font family. A total of 246 volunteers particip...

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Detalles Bibliográficos
Autores principales: Vecino, Sara, Mehtali, Jonas, de Andrés, Javier, Gonzalez-Rodriguez, Martin, Fernandez-Lanvin, Daniel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2022
Materias:
Human-Computer Interaction
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9680897/
https://www.ncbi.nlm.nih.gov/pubmed/36426257
http://dx.doi.org/10.7717/peerj-cs.1139

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9680897/
https://www.ncbi.nlm.nih.gov/pubmed/36426257
http://dx.doi.org/10.7717/peerj-cs.1139

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