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How does serif vs sans serif typeface impact the usability of e-commerce websites?
This study tries to find evidence that points towards the best typeface to use in e-commerce websites to maximize usability, trust, loyalty, appearance and overall user satisfaction. We tested the difference between serif and sans serif inside the same font family. A total of 246 volunteers particip...
Autores principales: | Vecino, Sara, Mehtali, Jonas, de Andrés, Javier, Gonzalez-Rodriguez, Martin, Fernandez-Lanvin, Daniel |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
PeerJ Inc.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9680897/ https://www.ncbi.nlm.nih.gov/pubmed/36426257 http://dx.doi.org/10.7717/peerj-cs.1139 |
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