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E-commerce adoption among micro agri-business enterprise in Longsheng, China: The moderating role of entrepreneurial orientation
E-commerce in agri-business enterprises is a potent force in eradicating rural poverty in China. However, it has not reached its potential as many of the agri-business enterprises in rural areas are slow in re-thinking their distribution channel and implementing e-commerce. This study utilizes the m...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683034/ https://www.ncbi.nlm.nih.gov/pubmed/36438329 http://dx.doi.org/10.3389/fpsyg.2022.972543 |