The Five Canadas of Climate Change: Using audience segmentation to inform communication on climate policy

This study examines how unique audience segments within the Canadian population think and act toward climate change, and explores whether and how the level of audience engagement moderates the effect of various messages on support for climate policy. Drawing on a random probability sample of Canadia...

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Detalles Bibliográficos
Autores principales: Martel-Morin, Marjolaine, Lachapelle, Erick
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683580/
https://www.ncbi.nlm.nih.gov/pubmed/36417352
http://dx.doi.org/10.1371/journal.pone.0273977

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683580/
https://www.ncbi.nlm.nih.gov/pubmed/36417352
http://dx.doi.org/10.1371/journal.pone.0273977

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