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The Five Canadas of Climate Change: Using audience segmentation to inform communication on climate policy
This study examines how unique audience segments within the Canadian population think and act toward climate change, and explores whether and how the level of audience engagement moderates the effect of various messages on support for climate policy. Drawing on a random probability sample of Canadia...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683580/ https://www.ncbi.nlm.nih.gov/pubmed/36417352 http://dx.doi.org/10.1371/journal.pone.0273977 |