Evaluating promotional pricing effectiveness using convenience store daily sales data

One of the activities that can grab customers attention and rise sales for convenience stores is promotional pricing strategy. Our study aims to examine the effects of promotional pricing and other factors on sales. Six categories of products with 286 SKUs are explored. Four models are compared, and...

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Detalles Bibliográficos
Autores principales: Phumchusri, Naragain, Kosawanitchakarn, Warot, Chawanapranee, Sirawich, Srimook, Sirawish
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684835/
http://dx.doi.org/10.1057/s41272-022-00415-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684835/
http://dx.doi.org/10.1057/s41272-022-00415-5

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