Narrative curation and stewardship in contested marketspaces

We identify value narratives as stories that promote certain product or service attributes as benefits within the marketplace. We show how value narratives reflect benefit attributes that align with alternative versus mainstream market settings. Our empirical focus is local food value narratives wit...

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Detalles Bibliográficos
Autores principales: Mars, Matthew M., Schau, Hope Jensen, Thorp, Tyler E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684929/
https://www.ncbi.nlm.nih.gov/pubmed/36465519
http://dx.doi.org/10.1007/s11747-022-00904-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684929/
https://www.ncbi.nlm.nih.gov/pubmed/36465519
http://dx.doi.org/10.1007/s11747-022-00904-4

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