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Narrative curation and stewardship in contested marketspaces
We identify value narratives as stories that promote certain product or service attributes as benefits within the marketplace. We show how value narratives reflect benefit attributes that align with alternative versus mainstream market settings. Our empirical focus is local food value narratives wit...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684929/ https://www.ncbi.nlm.nih.gov/pubmed/36465519 http://dx.doi.org/10.1007/s11747-022-00904-4 |