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Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa
Co-creation is a common term used in place branding to describe the involvement of stakeholders in the creation of a place’s brand. The motivation behind co-creation is that it will add depth and legitimacy to the brand. Through a process of co-creation, it is also hoped that stakeholders will becom...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9685054/ http://dx.doi.org/10.1057/s41254-022-00279-x |