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Gender performances on social media: A comparative study of three top key opinion leaders in China

This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with their followers. A critical analysis of their Weibo posts has revealed that they const...

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Detalles Bibliográficos
Autores principales: Liu, Ming, Zhao, Ruinan, Feng, Jieyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9686430/
https://www.ncbi.nlm.nih.gov/pubmed/36438362
http://dx.doi.org/10.3389/fpsyg.2022.1046887