Boosting eWOM through Social Media Brand Page Engagement: The Mediating Role of Self-Brand Connection

The present study’s objective is to investigate the influence of active and passive social media brand page engagement on eWOM, via self-brand connection. To accomplish this objective, an online survey was conducted among a sample of Facebook users from Romania, Facebook being the most popular socia...

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Detalles Bibliográficos
Autores principales: Moisescu, Ovidiu-Ioan, Gică, Oana-Adriana, Herle, Flavia-Andreea
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9687134/
https://www.ncbi.nlm.nih.gov/pubmed/36354388
http://dx.doi.org/10.3390/bs12110411

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9687134/
https://www.ncbi.nlm.nih.gov/pubmed/36354388
http://dx.doi.org/10.3390/bs12110411

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