The Factors Influencing Chinese University Teachers’ Intentions for Using the Micro-Lecture in the Post COVID-19 Era

The COVID-19 pandemic has produced a far-reaching influence on higher education and the teaching activities of teachers in Chinese universities. The intentions of teachers in universities for using the micro-lecture, one of the educational informationization products, and the influencing factors of the intentions for using micro-lectures, are changing in the post COVID-19 era. This paper, based on the Technical Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), constructed the research hypotheses for the influence factors of micro-lecture usage intentions of teachers in universities in the post COVID-19 era, and made corresponding verifications through the Structural Equation Model (SEM). As shown by the results therefrom: (1) the micro-lecture usage experience before the outbreak of the COVID-19 pandemic significantly affected the usage intentions of teachers in universities; (2) the perceived usefulness influenced the usage intention directly, but the perceived ease of use did not directly produce influence; (3) policy impact had no significant influence on the perceived usefulness and the perceived ease of use of university teachers for micro-lecture use; (4) social relations and personal innovativeness have significant impacts on perceived usefulness, teaching objectives and micro-lecture characteristics have significant impacts on the perceived ease of use. In this paper, suggestions and opinions on popularizing micro-lecture usage in the post COVID-19 era were put forward on the basis of research conclusions therein.