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The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video
Sensing and remembering features in visual scenes are conditioned by visual attention and methods to guide it. This should be relevant in terms of product placement, which has become an important part of incorporating brands into different mass media formats with a commercial purpose. The approach c...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9695698/ https://www.ncbi.nlm.nih.gov/pubmed/36433406 http://dx.doi.org/10.3390/s22228809 |