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Feeling good and doing more: How does the customer respond to pro-customer deviance in the context of hospitality

Guided by the service-dominant logic, hospitality employees have to occasionally engage in pro-customer deviance to offer customized service. While pro-customer deviance has been linked with several customer attitudinal outcomes, the different customers' emotional and behavioral responses have...

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Detalles Bibliográficos
Autores principales: Ji, Yiyu, Xu, Xiaoyan, Ji, Jingshu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9705983/
https://www.ncbi.nlm.nih.gov/pubmed/36457927
http://dx.doi.org/10.3389/fpsyg.2022.1025210